Brand system designed to support the communication of complex scientific and regulatory information.

Campaign assets developed to support brand expression during the London 2012 Olympics.

Collaborative brand project combining performance, lifestyle, and craftsmanship.

Public communication campaign designed to address knife crime through clarity, restraint, and emotional impact.

Packaging concept challenging category norms to reposition a mass product as premium.

Retail brand development supporting consistent expression across store environments.

Brand guidelines created to support clear, consistent communication in a public-health context.

Portrait and workplace photography supporting internal and external brand communication.

Concept design exploring brand identity through form, material, and automotive detail.